Every company knows that they need digital media, the biggest companies spend thousands and sometimes millions on digital media. But this doesn’t stop some big fails, showing that we’re all human.
Blackberry – Back in 2014 Blackberry sent out a seemingly harmless generic tweet. But a closer look shows that the tweet was sent via iPhone. Awkward 😬 Blackberry later deleted this post, but as we know this was too late, leaving this post to be sent around for ridicule.
Tinder – When Vanity fair posted an article about Tinder ruining dating. the social media account went into meltdown. Posting a series of tweets ranting about their disagreement with the article.
SeaWorld – A company with a questionable reputation in recent years, decide to be open with the public the company with #AskSeaWorld…. Bad idea. This led to questions such as ‘why is the car park bigger than the Whale tanks?’ and ‘are your tanks filled with Orca tears?’ To up it a notch the company then respond to make the situation worse.
Pepsi – A questionable one from this company when they launched a Facebook campaign with a Portugues voodoo doll in painful positions. This led to a backlash from Portugal, creating an ani-Pepsi group which gained 10,000 followers in a day, Why annoy a whole nation?
KFC – I give up. Advertising has it’s sexual innuendos, but this is not ‘hot and spicy’. If your brand is a family-focused company, this isn’t the way to go.
HMV – When the company sent out to fire a large portion of their staff they failed to predict the staff backlash. The social media writer created a #hmvXFactorFiring hashtag with live tweeting as staff were being let go. Not great PR for an already struggling company.
Starbucks – The company asked staff to write RaceTogether on its cups to force discussion of racial diversity, good intentioned as it was, the execution was poor, leading to inevitable backlash. But what they do wrong? The brand has never been associated with racial diversity, most staff haven’t been trained to deal with questions on this topic and when it did go pear shape the company failed to respond, leaving it until the issue went away. A great example of trying too hard.