Twitter ads aren’t always the go social media tool when it comes to advertising. Even in the past, we have used it to little success, but I won’t let that happen to you. This page will tell you all you need to know on using Twitter ads, how to set up, how to optimise and how to use Twitter ads effectively.
How to use Twitter Ads
- Get into Twitter ads – just click on your logo on the right and click Twitter ads. It will take you to a page like this, just fill in the simple info.
2. Next, click your desired campaign. Explanation of each one is next.
3. Tweet engagements will show the retweet and like icons to encourage the audience to interact with it. Create a post which encourages this, maybe an offer? This isn’t PPC so try and encourage engagement to get value for money, otherwise people are just going to wiz by your post. Always try and think in the consumers’ shoes, would they share it?
4. Website clicks and conversions. Again, pretty self-explanatory but this option is best for directing audiences to your site, maybe encouraging sign up, buying a product or just encouraging website traffic. Great way to improve SEO. Again, give them a reason to view your website, like Twitter show in the below example.
5. App install. A great way to encourage a call to action to download. It may be a limited space to fully explain your app so choose your words carefully. I would choose the option for pay per app clicks as opposed to pay per app installations. It’s a cheaper option for a bid and I would like to think if a user engages with the button they are aiming to download the app. Paying per app installation may seem like a cost-effective way to get downloads but this type of Twitter ad will cost more per bid and if your bid is costing your profit or more than the app itself, is it worth it?
6. I always recommend using videos in your posts, social media is becoming more and more video based with Facebook and Twitter’s algorithm currently focusing on videos. This type of advert isn’t PPC though as the video is played automatically on people’s timeline. I would try and post a fun interesting video, encouraging shares and likes, to get more value for money. Also ask a question/statement, with the answer being within the video e.g. What happens when you add too many hashtags in a post. Or a challenge such as will Joe Allen be able to follow 100 twitter users in a minute?
7. We all want to grow followers and this option gives your targeted audience the option to follow with ease. This a daily budget option as opposed to PPC. People aren’t going to follow for no reason, so give them one. Maybe a competition? I prefer to use tweet engagements as opposed to this, it gives the chance to reach more people from retweets, if someone is engaging with your post they are likely to follow to see more future posts. But every account is different and you know your business better than anyone.
8. Leads on Twitter encourages users to supply their email address as a sign-up. I don’t believe this is the best option, I would use the website click option. As we know people are protective over their email and won’t give it out easily. You won’t be able to give the audience a good enough reason on Twitter to sign up so I would use the website click option to direct them to a strong landing page. From that page they can gather more information about your business and you can encourage call to action from their to sign up.
9. After you choose your campaign you will be taken to a page with 4 steps to setting up your campaign. These steps are easy to follow and will cover the whole aspect of your campaign. I’ve done this example through the engagements section, the other sections are similar and are just as easy to use, just message if you have any questions or need help.
Twitter makes this very user-friendly and will point out if you are missing information. Try and make your targeting as detailed as possible. The best way to get conversions is to understand your market and use that information to target a campaign directly to them. I will give more tips further down the blog.
10. You will see the box on the right which shows the potential reach of the post based on the demographic specified. As you can see I have done a broad target so in turn I have a broad potential reach. On a real campaign I would be narrowing down this number to really reach my target market.
11. The budget is really responsive on Twitter ads as it shows you what you will get with your money. I would play around with this and get value for your money. If your reach seems low don’t worry, not every business is a UK wide brand, you may have a specific reach within a city, the beauty of targeting is that it is your demographic. There’s no point reaching someone in London if you’re a Coffee shop in Cardiff. I’ve put a low budget to reach a small area and it gives me a pretty good estimate. If you’re new to ads I would select automatic bidding, alternatively, you can choose the bid per engagement. If you are putting a high bid it will more likely be seen by a user as opposed to a competitor who is targeting a similar demographic. Don’t go ridiculously high as a competitor may have a much lower bid and you don’t want your budget going within the first hour of the day.
If you’re new to ads I would select automatic bidding, or you can choose the bid per engagement. If you are putting a high bid it will more likely be seen by a user as opposed to a competitor who is targeting a similar demographic. Don’t go ridiculously high as a competitor may have a much lower bid, you don’t want your budget going within the first hour of the day.
Twitter Ad Tips
-Keep a track of your campaign, if it’s not working then stop it. It may be the image or the content which is affecting the ad. You want people to respond to your Twitter ad and if they aren’t then you need to change it, don’t waste money. If it’s not the content then try a new campaign objective and completely change your ad.
-Add an image to the post. Tweets with images are more eye-catching, it will make you ad stand out so include an image which looks awesome and is relevant.
-It may take a few tries if you’re new to Twitter ads but once you figure out what works best for your business and your followers then keep it going, keeping the algorithm in mind for your next campaign.
-Geography is important, especially if you are a small business in a local area. For example, you are a fast food company in the Cardiff area then you aren’t interested in people in Swansea finding your tweet. Especially if you want those tweets to lead to eventual sales. But you can’t type Cardiff into the location so what do you do? Well, this is where you need to research postcodes, look up local postcodes in Google and then add as many as you think are relevant into the Twitter ads.
We hope this page gives you some basic help on how to use Twitter ads. If you need any help feel free to contact us for some free advice. If you want the professionals to get involved then we can set up and track your ad for you for a small fee. Using our expert knowledge and skills to provide you with an amazing ad with great ROI.